However, companies should be aware of the potential risks
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However, companies should be aware of the potential risks that come with entering a brand emerging industry like Esports. It was once pointed out to 2K22 MT by Andre Iguodala, a former Golden State Warrior who is now a well-known technology entrepreneurs as well as a former Golden State Warrior. It was worth the risk for the NBA. Donohue says, "It's in 2K's DNA to be innovating." He also states that NBA owners "realize the future , and this will continue to increase." So I believe there was more risk in not doing it and then taking the initiative."
Concerns that esports could been an idea that is purely fringe, engaging gamers who are hardcore, but not having the commercial potential that, have been proved to be not to be the case. Forbes revealed in 2017 that the worldwide revenue from esports were expected to be $1.1bn in 2019.
"Even in the past three years, our three seasons, my conversations now are different from how they were prior to when the league began because it's simply more the norm, and it's not a surprise;" Donohue emphasizes. Kirk Lacob, Warriors Assistant General Manager, recently told me that esports was "absolutely getting more mature".
Donohue talks about the benefits of a league operated by the NBA office in regards to getting partners. "The advantage that comes with being the NBA 2K brand, is that we've built amazing relationships with a lot this partners, and we tend to hold their hands and help them navigate eSports. We can assist them in understanding how they can tap into eSports to help build their brands."
The NBA 2K League offers companies another advantage: the game is simple to grasp. Donohue emphasizes that esports could sometimes be challenging for viewers. "While our games can be difficult to watch there's no need to play in order to Cheap NBA 2K22 MT participate in the game. If you understand basketball and basketball, you'll know what it is."
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